We often hear about fashion around us. The phrase "it's in fashion" makes us understand that the use of the term refers to anything that is generally related to the present (e.g. "Paris is a fashion destination this year" or "this restaurant is trendy now", etc.), but also to the clothes we wear.

But what does the word "fashion" actually mean?
The word "fashion" comes from the Latin language. It is closely connected to the lively, the new, the present. This new thing matures at some point, spreads on a large scale, and after completing its cycle, fades away to make room for the next one.
And the course of fashion has no end...

In this book, we will try to understand the role of fashion in the search for the different, the new, what will make us play with our image, what will make us feel "unique", and ultimately find, even marginally, a form of pleasure.