For some reason, I can't upload a picture BUT - the shade that appears here (80 ruler), no relation. It's more towards purple, quite darker actually. It's very good, it lasts quite well (meaning if you don't eat oily things and such, you can't even remove it yourself). As you apply it, you can work with it/fix it. Once it dries, only correction with concealer. The feeling is quite sticky at first. It's not moisturizing at all. It's matte.