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This is Marketing, You Can't Be Seen Until You Learn To SeeCode: 36160925
- Author: Seth Godin
- Publisher: Penguin
- Μορφή: Soft Cover
- Έτος έκδοσης: 2018
- Αριθμός σελίδων: 288
- Κωδικός ISBN-13: 9780241370148
- Διαστάσεις: 17×24
Seth Godin
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Description
No. 1 Wall Street Journal Bestseller & Instant New York Times Bestseller
A game-changing approach to marketing, sales, and advertising.
For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you’re proud of, whether you’re a tech startup founder, a small business owner, or part of a large corporation.
No matter what your product or service, this book will help you reframe how it’s presented to the world, in order to meaningfully connect with people who want it. Seth employs his signature blend of insight, observation, and memorable examples to teach you:
How to build trust and permission with your target market.
The art of positioning–deciding not only who it’s for, but who it’s not for.
Why the best way to achieve your goals is to help others become who they want to be.
Why the old approaches to advertising and branding no longer work.
The surprising role of tension in any decision to buy (or not).
How marketing is at its core about the stories we tell ourselves about our social status.
You can do work that matters for people who care. This book shows you the way. (From the publisher)
Specifications
- Genre
- Marketing - Advertising
- Language
- English
- Subtitle
- You Can't Be Seen Until You Learn To See
- Format
- Soft Cover
- Number of Pages
- 288
- Publication Date
- 2018
- Dimensions
- 17x24 cm
Important information
Specifications are collected from official manufacturer websites. Please verify the specifications before proceeding with your final purchase. If you notice any problem you can report it here.
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