All women who dye their hair know that the color fades after a certain period of time. The Color Experts at Wella know this too, which is why they added the Color Reviving Cream to their hair dye packages, to offer you more days of intense color. The special composition of Koleston penetrates each strand and provides intense and rich color. Additionally, on the 15th day after dyeing, you apply the Color Reviving Cream which deposits additional pigments, giving intensity back to your hair color. Long-lasting, intense color permanent hair dye Perfect coverage of grays Color Reviving Cream to enhance the color of your hair in just 10 minutes Intense Shine Mask for the 1st and 30th day