Palette Permanent Cream Hair Dye with Triple Care System. For intense, long-lasting color that stays vibrant for weeks. Palette: The formula, which contains high-intensity cool pigments, penetrates deep into the hair and locks the color inside, providing protection against yellow tones for up to 8 weeks. For color intensity that lasts for weeks and up to 4 levels of lightening. The dye formula and the care mask, in combination with the Triple Care System for Blonde Hair - with Keratin, Plex Serum, and Nutri-Oil - care for the hair, reducing breakage by up to 70%. Palette strengthens, provides softness, and seals the hair for long-lasting impressive color results. (*compared to untreated hair) LIGHTENING SHADE Locks in color for protection against fading Extra care during and after dyeing Lightens up to 4 levels