New KOLESTON Cream dye 7/1 - Medium Ash Blonde for 100% gray coverage, with elixir enriched with oil and improved composition for rich hydration achieved at every step. With water-resistant technology, enriched with millions of dye ingredients that penetrate deep into the hair, this particular composition provides the most intense color. It helps lock in color and keeps water away, for color that lasts up to 10 weeks. Fights the 7 signs of damaged hair, so hair remains bright, moisturized, soft, smooth, strong, easy to comb, and impressive. With a wonderful floral scent. Wear the gloves you will find in the package. Unscrew the bottle with the color activating cream, open the tube with the dye cream and pour the color into the cream bottle. Close the bottle and shake well. Apply to dry and unwashed hair. Rinse until the water runs clear - without using shampoo. Apply the 1st sachet of the advanced care mask with elixir enriched with oil for a healthy appearance and strong hair, on the day of dyeing. Leave for 2 minutes and rinse again. You can keep your color vibrant and intense by applying the color revitalizing cream (Color Reactivator) after 15 days and the 2nd sachet of the advanced care mask for intense shine after 30 days, which you will find in the package.