I hesitated to buy it because of its price, but it is definitely worth the money and more. I have long, straight, and thick hair. With previous hair dryers, it would take me a long time to style my hair with a brush, and the ends would end up looking burnt or frizzy, even though my hair wasn't actually damaged. With this specific hair dryer, the difference is huge. My hair dries much faster, feels soft, looks shiny, and the ends look normal. With just a couple of brush strokes, my hair gains movement as if I had just come from a hair salon. It just needs a little bit of hand movement. It has a long cord, which doesn't hinder its use. It is lightweight and small in size (compared to other hair dryers), so it doesn't strain the hand. As for the noise, I wouldn't say it is deafeningly loud, after all, it is a hair dryer. The fact that it doesn't come with a diffuser in the packaging personally doesn't bother me because I don't have curly hair. I highly recommend it, though