Ground filter coffee, by Clipper, for those who want to enjoy a flavorful coffee, any time of the day. Made from a blend of selected 100% arabica varieties, it has a smooth & sweet taste, increased acidity, and contains less caffeine than a robusta variety coffee. The correct ratio of coffee to water plays an important role for ideal results.
Water accounts for 99% of the coffee's content, so the quantity of coffee needs attention, as it will make the difference. If the coffee ends up being light or strong.
Roughly speaking, for every liter of water, around 50-65g of coffee is needed. On a small scale, this means about 6g of coffee per 100ml of water or 2 heaping tablespoons for each cup with a capacity of around 300ml of water.
Since the majority of the drink is water, you should not overlook the importance of the water you will use, as its quality can greatly affect the taste of your coffee.
If the area where you live has hard water, it is better to avoid it and use bottled or alternatively filtered tap water that is free from chlorine and other chemicals. The benefit will be twofold, for the coffee that will be more flavorful and for the long-term good functioning of your coffee maker.

Coffee storage: Coffee should be stored in an airtight container, in a dark place free from odors, where room temperature prevails. Avoid storing your coffee in the refrigerator as it is vulnerable to both food odors and humidity.